Even the idea of having a website when your church is under 50 in attendance can sometimes feel intimidating. However, the truth is, many churches across our nation are this size and having a church website gives you the opportunity to stand out among them.
No matter the size of your church, it’s important to take time to build a website that helps you reach new people. Below, we discuss the 3 most important pages to include on your website that will best help you do this.
1. You must have a homepage
The first page that you must build is your homepage. This is likely the first page potential visitors may see, so it’s important that you make a good first impression. On your homepage, there are a few pieces of content you should include that web users want to see.
Where & When
First, when people come and look at your church website, they want to know what time your service is and where it’s located. Don’t make it hard for people to find that information. Don’t make them click to 2 or 3 pages to find out where you meet or what time. Make your service time and your location prominent.
Second, list your ministries. Help people know what types of ministries exist in your church. If your church is under 50 in attendance, you don’t offer a hundred different ministries, so be very clear about what you do. So, make sure to list those on your homepage.
An easy way to keep your website up to date and keep people in your community up to speed about what’s happening is by listing your current sermon series. Create a graphic and share your current sermon series on your website.
Welcome & What to Expect
Lastly, another great piece of content to include on your homepage is a welcome and a what to expect section. This helps web users who visit your church website know exactly what to expect when they come to join you for worship on Sunday morning.
Tell them what to wear. Tell them the style of music. Tell them if you have children’s ministry during the entire service, or you only have it during the preaching.
Telling them exactly what to expect from the moment they come into the building gives them an idea of what to look forward to.
If you’re a church of under 50 in attendance, chances are if anyone is new on that Sunday, you’ll already know they’re new. Help them feel comfortable by giving them everything they need to know before they come to gather with you.
2. You must have an about page
A second page that you have to include on your church website is an about page. On the about page, there are 3 things that your church should make sure to include.
First, you need to include the bio of the pastor and any other key staff, even if they’re lay leaders. This includes someone working with the youth or someone working with senior adults. Whatever the case may be, include those staff bios.
When people visit church websites, they’re looking to see: is there anybody there like them? They’re looking to see: Is there anybody in that church who I can relate to? The first person they want to know if they can relate to are the staff.
So, can they relate to the pastor? If you like football, say that you like football. If you’re into theater, say that you’re into theater. If it’s reading, say that you like reading. Give people an opportunity to get to know you before they visit the church. Put a picture of the pastor and other key staff on the about page so that people know, even when they first come into the building, who it is that they’re looking for that they might have an opportunity to meet.
Second, include ministry descriptions. We mentioned including a list of ministries on the homepage just so that visitors know they exist. On the about page, however, you’ll want to include detailed descriptions so that people get a clear understanding of what types of ministries you offer and how they work. This gives them a quick sense of what to expect by way of ministries in your church.
Statement of Faith
Third, you need to list or link to your church’s statement of faith. Another thing visitors want to know when they come to visit your website is: What does your church believe?
Even if they’re not sure what they believe, they want to know what you believe so they can get a sense of your faith before they even walk through the church doors.
3. You must have a contact page
The third page that you need to have on your church website if you’re under 50 in attendance is a contact page. Provide the contact information that you want people to use to be able to reach out to you whether that’s by phone, email, or other.
You can also put a contact form on that page so that people can contact you when they’re ready. Additionally, make sure to include your address on this page again as well as a map. If you include a map to your church, visitors with smartphones can click it to get directions to your church.
The easier you make it for visitors to find contact and find your church, the more likely they are to do it.
Bonus: Include church pictures
A bonus tip for when you’re thinking about how to build your church website is to make sure that you include lots of pictures from people in your own church facility.
When users visit your website, they want to know: Is there anybody there like them? So, when you use pictures of people in your church, in your facility, you’re giving them a sense of what to expect before they arrive, and you’re helping them see people they may be able to connect with.
If you’re taking pictures from people in your church, get permission from them before you put them on the website. This is especially important if you’re putting up pictures of minors. Do not put pictures of minors on your website without permission from their parents or guardians.
If you’re a church of under 50 in attendance, these are the 3 most important pages to include on your church website immediately. Get the homepage, the about page, and the contact page up now.
If you have any questions, feel free to reach out to our team at Yemba Digital. We would love the opportunity to serve you and your congregation.
Ready to make your nonprofit sing?
We can’t wait to talk about your project. Let’s set up a call.