Ah, the age-old debate: does your small business really need a website?
Some people get by with just a Facebook or Etsy page. Others don’t have any online presence at all! If they can do it, why can’t you?
Truth is, a successful website can benefit your company in a major way. Sure, a simple Facebook page may initially seem to get the job done, but a professional, well-constructed website can help you reach more customers, generate more business, and allow your company to thrive.
Below, we’ve compiled a list of several reasons why your business needs a website.
In this day and age of internet dependency, having an online presence is essential for any company, particularly small or medium sized businesses.
A majority of consumers’ first reaction to hearing about your company will be to Google it. According to Linkedin, “…97% of consumers search for local businesses online before deciding to purchase goods or services. People are less likely to trust businesses that don’t have a website or any online visibility at all.
2. General Information
An online presence is a great way to give your consumers information about your company. They need to know what goods and services you provide, how they can buy them, and where and when they can get it.
It’s important to have all this information ready and easy to find on your site. Web users don’t want to have to search and search for answers to their questions. The more clear and easy the better!
3. Increased Contact with Customers
Owning a website allows you to stay in contact with current and potential customers 24/7. If they have a question about your services or need to find out more about your business, they can do it with one quick search at any time of the day or night.
With a website, you can list your address, phone number, email, fax number, or anything else you can think of! Additionally, you can include multiple different contact forms on your website. This gives potential customers yet another way to contact your team and encourages them to send in their information.
4. Reach your audience
A website can increase your company’s reach. For example, if your business just has a storefront, you may only make contact with local clients or potential customers that happen to walk by.
A well-designed website allows you to reach a much broader range of potential customers. No matter how amazing your company is, it’s no good if no one knows about you. Let people know who you are and how to find you!
5. Market Your Company
Investing in a website for your business opens up a whole new world of marketing possibilities. Forms of marketing such as content, inbound, and social media marketing as well as other beneficial services like search engine optimization (SEO) all require some sort of online presence.
A well-made website gives you the creative space for blog posts, videos, images, and all the other mediums that generate interest in your business.
An influx of traffic to your website can lead to an increase in new customers and growth in your company.
Let Us Help
Once you decide a website is the next right step for your business, our team at Yemba is ready and willing to help!
We know every business is different and your company deserves a unique website design that fits your needs. A simple, cookie-cutter website won’t get the job done. That’s why we have options!
Give us a call or shoot us an email and we’ll get to work creating a website that perfectly caters to your company’s needs.
Ready to increase the legitimacy of your business?
Let us help design a website for your company. Schedule a call with us today.